A web format is being developed that shows how and where young people live in the metropolises of the world. The protagonists are in their mid-twenties to early-thirties; the exact same target group for the web encyclopaedia.
For this target group, changing global location, at least for a certain duration, is no longer an exception, but the rule. This is where the potential for this encyclopaedia lies: everyone wants to know what problems one has to contend with when moving to Tokyo or to Hong Kong…
So one person from the web community and a person chosen by audition by the editorial team shows us their flat, the area they live in, and thus a part of their city.
The format is informative, entertaining and endearing. It is a continually expanding encyclopaedia that expands through its dialogue with the community, but is editorially controlled.